Versailles Spectacles
Brand Identity
Versailles Spectacles translates to the shows at Versailles where
performing arts and exceptional events are held. This is a hypothetical redesign of Versailles Spectacles to infuse the brand with a
contemporary appearance
and tone to appeal to a
younger demographic. It would expanding its outreach
internationally and to all
ages by establishing
partnerships and a new
online presence for all to enjoy the revival of Versailles’ culture and entertainment.
In examining period dramas, it became apparent that Los Angeles did not host events referencing those specific historical eras. Instead, my focus shifted to events occurring at the Palace of Versailles, and the goal emerged to share these captivating moments and shows on an international scale for the enjoyment of all.
Brand KitLogo
Color
Graphics
Typography
Using the elements from the logo, I created patterns that represented the 6 different show catagories by the Versailles Spectacles. Then I created tiles in reference to traditional ceramic tiles to use as graphic elements.
I created the tagline 'Royal Illumination' for this brand to capture a feeling of luxury and elegance that the audience can experience. It represents the brand's commitment to showcasing a high level of sophistication and refinement in everything it offers.
The app is designed to keep track of the shows and bookings while also allowing users to connect with each other.
The website is designed to plan and schedule shows for the audience while providing short clips of the experience.
©2024 Kerrie ChuLos Angeles, CA