Purely
Brand Identity, Packaging, Retail, Website, and Exhibition
Purely is a hypothetical brand that teaches children ages 10-16 about self-care and personal grooming, while moving away from the concept of physical beauty. Purely helps them accept their bodies and empowers them to love who they are through taking care of themselves while cultivating good habits in self-grooming and caring for the environment. The newly designed brand uses sustainable packaging along with a refill system that is easily accessible online and in-store.
The goal of this project is to make things easier for preteens and teenagers to transition into this new world as they’re growing up and develop good self-care habits.
Key Attributes
HONEST
DIVERSE
EDUCATIONAL
CELEBRATORY
FUN
KIND
Brand KitLogo
Color
Graphics
Typography
To make it easier to understand the instructions, I decided that illustrating a step-by-step process is a better way to help communicate them.
A challenge I faced was trying to fit the necessary information of the products on the label without compromising the instructions. Thus, I chose to make the labels peelable to reveal the rest of the information on the inside. I decided to take this opportunity to include playful stickers that promoted the brand’s beliefs inside the label as well, that can be peeled off and stuck on the product or other surfaces for personalization.
Having a refill system would encourage the audience to practice sustainability from a young age.
Packaging ConsiderationsI thought about how each product would be used in each situation and where they would be placed. For the sunscreen and soothing gel, it would most likely be brought outdoors and need to be placed in a bag, thus having a capped bottle would work best. For the face wash, it would most likely be used at home in the bathroom so it would be user-friendly if uncapped. For the moisturiser, a little goes a long way. Having a pump that controls the amount dispensed would aid the application.
The retail space focuses on how the product would make them feel, instead of the scientific explanations that may be confusing at that age. I thought about the occasions that these products could be used and also the product catagorizations which led to the counter displays.
Purely would collaborate with the Barbie movie to make use of the messaging and promote the products in an interactive space. The tradeshow exhibition would be held in spaces that have movie theatres that are screening the movie.
©2024 Kerrie ChuLos Angeles, CA