Kerrie Chu

Graphic Designer

WORK
Purely
ME
Annie’s
Versailles Spectacles

ABOUT

EXPLORATIONS



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ME

Brand Identity and Packaging

ME, is a hypothetical sub brand of MegaFood to provide the transgender community with supplements that aid the transitioning process. They support physical changes of the body while improving mental health. The newly designed brand uses sustainable packaging along with a refill system shipped directly to the consumer with consideration to the user’s privacy and protection.

Being part of the LGBTQIA+ community from a conservative culture, I’ve seen that the lack of healthcare options can affect the well-being of people I care about. I created this brand to make a positive change and improve the overall health and well-being of the community that I am proud to be a part of.



Key Attributes

SAFE
NATURAL

EMPOWERING
MOTIVATIONAL

NURTURING
POSITIVE





Brand KitLogo


Color





Patterns


Typography







Butterflies were used in the design as a motif for metamorphosis, where a transgendered person is not changing, but becoming who they really are.




Materials & Printing Wild glass
Heat transfer for butterfly pattern
Screen printing + spot gloss UV coating for information





Materials & PrintingAluminium
Heat transfer for butterfly pattern
Screen printing + spot gloss UV coating for information




Materials & Printing NEENAH Paper, Environment Distinctive, Style White 80C 10.5pt
Offset Lithography





To protect the privacy of the consumer, the exterior of the box would be blank, with the exception of delivery information. Thus, the interior would allow for a better revelation of the products.








©2024 Kerrie ChuLos Angeles, CA